Job Titles Won't Help You Find Decision Makers. Machine Learning Will.
Market Trends, New Solutions, and Practical Advice
- How business logic fails to identify many leads who meet your targeting criteria
- Why machine learning offers a better solution
- How TechnologyAdvice uses machine learning and natural language processing (NLP) to deliver higher quality leads while reducing cost per lead
- How business logic fails to identify many leads who meet your targeting criteria
- Why machine learning offers a better solution
- How TechnologyAdvice uses machine learning and natural language processing (NLP) to deliver higher quality leads while reducing cost per lead
In your FREE Marketing guide, you'll learn about...
Many companies—including TechnologyAdvice—use business logic to sort through their databases of contact information to spot leads. And while this method certainly works well, it’s far from perfect. Machine learning offers a better way.
In this white paper, you’ll learn the difference between business logic and machine learning, some shortcomings of business logic, and why machine learning works better for identifying the right leads for your targeting.
TechnologyAdvice advises businesses of all sizes, in every industry:
