Study: What Consumers Want From Email Marketing
Current Industry Trends Report
- Learn how many U.S. adults read marketing emails
- What percent of emails subscribers actually consume
- The main reason people sign up for marketing emails
- How subscribers want businesses to improve their emails
- Learn how many U.S. adults read marketing emails
- What percent of emails subscribers actually consume
- The main reason people sign up for marketing emails
- How subscribers want businesses to improve their emails
In your FREE Marketing Software guide, you'll learn about...
The original data contained in this report comes from a nationwide internet survey of U.S. adults, which was conducted from March 2-4, 2015. The survey was designed by TechnologyAdvice Research, and conducted by Google Consumer Insights. A total of 1,358 U.S. adults (age 18 and over) were surveyed about their general email consumption. A further 472 adults, who indicated they regularly or sometimes read emails from businesses were surveyed about their reasons for doing so, and their individual preferences. Where necessary, results are weighted to be as representative as possible of the U.S. internet population.
TechnologyAdvice advises businesses of all sizes, in every industry:
