September 23, 2022
Gamification in Your B2B Marketing Strategy
Gamification as a B2B marketing strategy is an often overlooked and easily misunderstood resource in the marketer’s toolbelt because games are seen as childish tools...
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Marketing
September 23, 2022
Email marketing vs. Social Media: Which is most effective for your...
Understanding whether email marketing or social media marketing is right for a business may be a difficult task upon the outset. These are two of the newest and most widely...
September 23, 2022
Email Marketing Best Practices 2022
Harnessing the power of email marketing requires following a few email marketing best practices. Email marketing is one of the best ways to reach out to a massive audience,...
September 23, 2022
6 Standout MailChimp Alternatives for Email Marketing
4 min read Every software category has a company or two that delivers a great product and a great brand experience. Helpdesk has Zendesk, and team collaboration has Slack. ...
September 22, 2022
What is B2B Influencer Marketing? Examples & Success Stories
When you hear the term “influencer marketing” you might think of lifestyle influencers demo’ing or reviewing fitness products for the B2C context. However, influencer...
September 21, 2022
Addressing Diversity in the Buying Committee
As businesses become more dependent on technology and the tech is interconnected, more people are necessarily involved in the decisions. Buying committees now include an...
September 9, 2022
A/B Testing Basics in B2B Marketing
A/B testing is a way for marketers to test different growth-hacking techniques and see which one works best. This is often done by creating two different versions of the same...
September 9, 2022
Why Business Newsletters Work in Today’s Market
Business newsletters have been a cornerstone of marketing for years for both small businesses and enterprises alike. No matter what other marketing trends come and go,...
September 9, 2022
Finding a Content Niche for Your Organization
Last year, approximately 42% of organizations were just taking their first steps toward creating a content marketing strategy. Although still clearly growing, content...
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September 1, 2022
Spyfu vs Semrush: Which Is Better for Your Business in 2022?
Sifting through the many options available in the SEO (search engine optimization) software marketplace will inevitably lead to a matchup between Spyfu and Semrush. Both tools...
August 26, 2022
What Are All the Ways People Demonstrate Intent?
Intent data is a hot topic right now, especially with all the buzz around cookies potentially going away (although Google keeps pushing its timeline back). Vendors need data...
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August 24, 2022
SEMrush vs Ahrefs: Top SEO Tool Comparison [2022]
Arguably, the most important element to any successful SEO (search engine optimization) initiative is the tech tool that helps with execution, analysis, and auditing. In a...
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August 24, 2022
What’s Working for Companies Marketing AI Solutions?
An increasing number of technology vendors are making artificial intelligence (AI) central to their products and their messaging. For B2B marketers that like to talk about ROI...
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August 17, 2022
Ranktracker vs. Semrush: SEO Tool Comparison
Your choice of SEO (search engine optimization) tool is essential to the success your business experiences in one of its most important channels. Any savvy marketer knows that...
August 12, 2022
Finding the Right Mix of Earned, Owned, and Paid Media
Since the COVID-19 pandemic, B2B buyers are spending, on average, 33% more time researching products than they did before. This means B2B marketing is more important than ever...